The Rise of Self-Aware Essentials

Let’s talk about the shift.
From pretending to be perfect — to being honest about healing.
From hiding the work — to wearing it.

We’re in a new era. One where therapy isn’t taboo — it’s transformational.

At Shedd & Co, we don’t make clothes for the version of you that’s “all better.”
We make clothes for the version of you that’s still learning. Still softening. Still figuring it out.

And we do it without the fluff.

Our “But I’m in Therapy Though” hoodie says exactly what it needs to.
Funny. Honest. Slightly unhinged. Deeply relatable.
It’s for the person who knows they’re not perfect — but they are aware.
Who still sometimes reacts from fear or pattern, but also pauses, reflects, and repairs.

Why Self-Aware Style Matters
People are tired of surface-level.
We’re craving connection — and that starts with realness.
The kind that says, “Yeah, I’ve been through things — but I’m still showing up.”

This is emotional clarity in fleece form.
This is therapy, but make it fashion.
This is wearing your growth — not just talking about it.

📦 Ready to make emotional intelligence your favorite fit?
Explore the Essentials that speak for you, so you don’t always have to.