Last updated: June 22, 2025

Shedd & Co. operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide you, the customer, with a curated shopping experience. Shedd & Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, conduct another transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

The term "personal information" refers to data that identifies or can reasonably be linked to you or another individual. Personal information does not include data that has been anonymized or de-identified such that it can no longer identify you or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

Communications with us, including the information you provide when contacting us, such as customer support inquiries.

Device information, including details about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information, including data about how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services, visit our websites, and through cookies and similar technologies.

From our service providers, including when we engage them to enable certain technologies or when they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

To Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to fulfill our contract with you, process payments, fulfill orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience (e.g., recommending products based on your purchases). This may also include using your personal information to improve the Services.

For Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications via email, text, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on your purchase history and activity on the Services.

For Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action regarding fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your credentials secure. We recommend not sharing your username, password, or other access details with anyone.

To Communicate with You. We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.

For Legal Compliance. We use your personal information to comply with applicable laws, respond to valid legal processes (e.g., law enforcement requests), participate in civil discovery or litigation, enforce our terms or policies, or protect our rights or the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances include:

With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

With business and marketing partners, including for advertising purposes.

When you direct or consent to our disclosure of certain information to third parties (e.g., for shipping or through social media integrations).

With our affiliates or corporate group.

In connection with a business transaction (e.g., merger or bankruptcy), to comply with legal obligations, enforce terms or policies, or defend our rights or the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit will be shared with Shopify and third parties, which may be located outside your country. Shopify also uses data from your interactions with our store and other merchants to enhance its services. In these cases, Shopify is responsible for processing your personal information. To learn more, visit Shopify’s Consumer Privacy Policy. Depending on your location, you may exercise certain rights here.

Third-Party Websites and Links

The Services may link to third-party websites or platforms. We are not responsible for their privacy practices or content. Information you share on public or semi-public platforms (e.g., social media) may be viewable by others. Our inclusion of links does not imply endorsement unless disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request deletion. As of the Effective Date, we do not knowingly "share" or "sell" (as defined by applicable law) personal information of individuals under 16.

Security and Retention of Your Information

While we implement security measures, no system is perfect, and we cannot guarantee absolute security. Information transmitted to us may not always be secure during transit. We recommend avoiding unsecured channels for sensitive information.

We retain personal information as needed to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to certain limitations.

Right to Access / Know. Request access to personal information we hold about you.

Right to Delete. Request deletion of your personal information.

Right to Correct. Request correction of inaccurate personal information.

Right of Portability. Request a copy of your personal information or its transfer to a third party, where applicable.

Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on your location, you may opt out of the "sale" or "sharing" of your personal information for targeted advertising. Exercise this right here. If you visit our website with the Global Privacy Control signal enabled, we will treat it as an opt-out request. We do not recognize other "Do Not Track" signals.

Managing Communication Preferences. You may opt out of promotional emails using the unsubscribe link. Non-promotional emails (e.g., account or order updates) will still be sent.

Exercise these rights where indicated on the Services or by contacting us. Learn more about Shopify’s practices here.

We will not discriminate against you for exercising your rights. Identity verification may be required. Authorized agents may submit requests with proof of authorization. We will respond within the time required by law.

Complaints

If you have complaints about our processing of your personal information, contact us using the details below. Depending on your location, you may appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your country of residence.

For transfers outside the European Economic Area or the UK, we rely on recognized mechanisms (such as the EU Standard Contractual Clauses or their UK equivalent), unless the destination country ensures an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with operational, legal, or regulatory.