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Why fashion is finally catching up to the emotional work
There’s a cultural shift happening—and it’s reshaping everything from how we talk to how we dress. We’re in an...
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From Red Flags to Growth: Wearing Your Story Boldly
Let’s be real. We’ve all been the red flag at some point. Maybe we ghosted someone who didn’t deserve it.Maybe...
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The Rise of Self-Aware Essentials
Let’s talk about the shift.From pretending to be perfect — to being honest about healing.From hiding the work — to...
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Embrace Style Without Boundaries: Discover the Power of Unisex Clothing
Fashion has always been a form of expression, but for too long, it's been boxed in by gender. Masculine. Feminine. His....
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Progress Over Perfection: Why We Celebrate the Journey, Not the Destination
Perfection is a myth. Progress is a choice.At Shedd & Co, we design every piece for the people who are...